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The Gravitex Journal

Expert insights on paint technology, color trends, application techniques, and industry news from our team.

Choosing the Right Primer
Techniques January 15, 2026

Choosing the Right Primer: A Professional's Complete Guide

Not all surfaces are equal — and neither are primers. Whether you're coating new drywall, a previously painted surface, bare wood, or masonry, the primer you choose sets the foundation for everything that follows. A mismatched primer means poor adhesion, uneven color distribution, and premature peeling. Our chief chemist, Dr. Amelia Torres, breaks down exactly how to match primer chemistry to your substrate for a flawless finish every time.

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2026 Color Trends
Trends February 02, 2026

2026 Color Trends: What Top Designers Are Choosing This Year

From deep earthy terracottas to calming oceanic blues and dusty sage greens, the palette of 2026 is decisively organic. Our Head of Design, Nadia Owusu, identifies the five dominant color movements shaping residential and commercial interiors this year — and how to incorporate them without your space feeling like a trend magazine cliché.

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Industrial Epoxy Coatings
Industrial March 10, 2026

Why Epoxy Coatings Are Non-Negotiable for Industrial Floors

Industrial environments subject their floors to extraordinary stresses: chemical spills, heavy equipment, constant foot traffic, and thermal cycling. Our Armour Industrial Epoxy series was engineered specifically for these conditions. We break down the chemistry behind epoxy adhesion, abrasion resistance, and why cutting corners with standard paints costs factories three times as much in maintenance within 18 months.

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Exterior Paint Durability
Exterior March 28, 2026

5 Factors That Determine How Long Your Exterior Paint Will Last

Some exterior paints last three years. Others last fifteen. The difference isn't always the brand — it's the combination of surface preparation, climate exposure, application thickness, and the specific resin technology in the formula. Our VP of Operations Marcus Reid walks through the five variables every homeowner and contractor must understand before picking up a brush.

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Sustainable Paints
Sustainability April 04, 2026

The Rise of Zero-VOC Paints: What It Means for You and Your Home

Volatile Organic Compounds (VOCs) are gases released from conventional paints that can cause headaches, respiratory issues, and contribute to outdoor air pollution. Over the past decade, Gravitex has invested heavily in zero-VOC reformulations that perform identically to conventional products. This is the full story on why the coatings industry is shifting, and what it means for your next project.

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